Many people enjoy potatoes which also have historical significance such as the great Irish great potato famine that forced many to emigrate. Fruit are also perceived as healthy. Research presented in September 2011 at the American Dietetic Association's (ADA) Food and Nutrition Conference and Expo (FNCE) demonstrates that potatoes are one of the best nutritional values in the produce department, providing significantly better nutritional value per dollar than most other raw vegetables. Per serving, white potatoes were the largest and most affordable source of potassium of any vegetable or fruit. Potatoes were the lowest cost source of dietary potassium, a nutrient identified by the 2010 Dietary Guidelines as lacking in the American diet. The high cost of meeting federal dietary guidelines for potassium, 4,700 mg per person per day, presents a challenge for consumers and health professionals, alike. However, the cost of potassium-rich white potatoes was half that of most other vegetables.